CONSUMERS’ GENERAL BUYING BEHAVIOR OF CONSUMER SERVICES

Stage antecedents of consumer online buying behavior

Unlike previous research which adopts simultaneous measures to examine customers’ satisfaction with the entire online shopping experience, this study examines two important stages of online buying behavior: ordering and fulfillment. The explicit consideration of the two stages acknowledges the fact that in an online environment, the two stages are distinct and there is a delay between the time ...

The Psychological Effects of Perceived Scarcity on Consumers’ Buying Behavior

Effective Factors in Changing the Buying Behavior of Iranian Apparel Consumers

The Influence of Culture on Consumer Impulsive Buying Behavior

Impulse buying generates over $4 billion in annual sales volume in the United States. With the growth of e-commerce and television shopping channels, consumers have easy access to impulse purchasing opportunities, but little is known about this sudden, compelling, hedonically complex purchasing behavior in non-Western cultures. Yet cultural factors moderate many aspects of consumer's impulsive ...

Perceived Risk for Multiple Services in the Consumer Buying Cycle

In 2007, annual e-commerce U.S. sales reached $136.4 billion, accounting for 3.4% of all retail activity (U.S. Department of Commerce, 2008). The slow adoption in online retail sales is perplexing given the early reports on the many advantages of and favorable consumer attitudes towards Internet shopping (Lohse, Bellman & Johnson, 2000). Of the many possible reasons that explain the slow growth...